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Sunoco Launches Burnt Rubber Fragrance?

The scent is real - but part of the company's Facebook promotion.

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By: Marie Redding

Senior Editor, Rodman Media

Sunoco has launched a fragrance – and what’s it called? Burnt Rubber. But, the name sounds so sultry when it’s pronouned by the 
spokesmodel in the voiceover for the commercial on Sunoco’s website.  

The folks at GQ actually said it smells great. It’s not going to be sold, however – Sunoco wants fans to Like its Facebook page to be eligible to win the fragrance. A limited number of bottles are being produced.

The bottle actually looks elegant, with a faceted design on all four sides. The Sunoco logo looks like it might be beautifully engraved onto a metal plaque – or perhaps it’s an embossed label.

 

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